Combing through the archives of Coca Cola, Atlanta, and referencing detailed documents, he traces the lives from Doc Pemberton, to Candler family and then in absolute detail about Bob Woodruff, comes with a 300 page tome giving out how and what of one of the iconic brands in the world - coca -cola. The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Frederick Allen Book details Book preview Table of contents Citations About This Book A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" ( Publishers Weekly ). 18 likes, 0 comments - lindamclean2033 on October 2, 2023: "Coca-Cola has a unique taste and taste that is loved by people. It is known for its unique formul" Andy on Instagram: "Coca-Cola has a unique taste and taste that is loved by people. On the evening of Aug. 8, 2017, Shannon You badged out of the Atlanta headquarters of the Coca-Cola Co. for one of the last times. Coke was struggling to retain its perch atop the world beverage A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Show full title By Frederick Allen 3.5 / 5 ( 18 ratings ) About this ebook A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly). Coca-Cola claims its formula is the "world's most guarded secret." The recipe, the company says, is now kept in a purpose-built vault within the company's headquarters in Atlanta. Courtesy: The long story of Coke's secret formula begins with Pemberton, a veteran from Georgia who emerged from the Civil War with a morphine addiction. Hoping to cure his ailment, he dreamed up Pemberton's French Wine Coca, a brew that included kola nut and coca wine. Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Kindle Edition by Frederick Allen (Author) Format: Kindle Edition 4.4 332 ratings See all formats and editions Kindle $2.99 Read with Our Free App Hardcover $22.00 36 Used from $3.59 5 Collectible from $14.00 Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Paperback - October 27, 2015 by Frederick Allen (Author) 4.4 332 ratings qLxqJ.